JOURNAL ARTICLE

Fashion Had a Fur Addiction. PETA—and Innovation—Changed That.

  • Published In: Bloomberg.com, 2025. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Thomas, Dana 3 of 3

Abstract

The article focuses on the evolving landscape of fur in the fashion industry, highlighting the shift from traditional fur to sustainable alternatives. It discusses the impact of animal rights group People for the Ethical Treatment of Animals (PETA) and their strategic approach to influencing brands, resulting in many high-profile designers, such as Chanel and Gucci, ceasing the use of fur. Despite this, fur remains present in recent fashion shows, often in the form of upcycled or faux materials, with brands exploring sustainable options like Biofur and Koba. The article also notes the decline of the traditional fur industry, attributed to changing consumer values and the rise of eco-consciousness among younger generations. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2025/09, pN.PAG
  • Document Type:Article
  • Subject Area:Zoology
  • Publication Date:2025
  • Accession Number:188130976
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