Looking for a way to reach special audiences in your community? Unsure how to determine who those audiences are and whether it’s worth it to reach out to them? Listen in on a conversation with four libraries that have found success connecting with these sometimes small but always important audiences in their communities. Learn how they identified these groups, what tools they’re using to reach them, and some great tips and tricks for successful interaction that pays off. 

At the end of the webinar, you’ll be better able to determine if this kind of outreach is right for your library and how to get started.

Sharing their experiences targeting audiences with email will be representatives of Durham County Public Library (NC); County of Lennox and Addington Libraries (Ontario); Indian Prairie Public Library (IL); and Mishawaka-Penn-Harris Public Library (IN).

This webinar is archived.



Catherine Coles is the Manager of Library Services/County Librarian for the County of Lennox & Addington in Eastern Ontario. Catherine creates the Can-Lit newsletter featuring Canadian authors and titles. 

Patrick Holt is an Adult Services Librarian in Durham, NC, a co-organizer of seven years of the Durham Comics Fest, and the editor of Durham’s award-winning Graphic Novels and Comics newsletter its annual Durham Comics Fest edition.

Jez Layman is an Adult Services Librarian from Indian Prairie Public Library in Darien, IL. Over the last two years, she's been working on creating and running #LibSocial, a program directed at adults in their 20s and 30s and the series’ newsletter, #LibSocial. 

Kim Cashman has been a reference services supervisor at the Mishawaka-Penn-Harris Public Library in Mishawaka, IN since 2015. Her department creates several newsletters, including Books in the National Media and New Cookbooks at MPHPL.


Nancy Dowd is LibraryAware Product Manager. Nancy leads the development and continual evolution of LibraryAware, designed to help libraries connect with readers in print and online. She is the co-author of the American Library Association’s bestselling book, Bite-Sized Marketing, Realistic Solutions for the Overworked Librarian. A popular speaker, Nancy has presented around the world helping libraries improve their marketing and advocacy efforts. She is a recipient of the John Cotton Dana Award and served as Chair of ALA’s Public Awareness Committee.

Kathy Lussier, APR, is LibraryAware Customer Engagement Coordinator. Kathy helps customers integrate their library's marketing strategies into LibraryAware for maximum results. From her first job as a TV news producer to her most recent position heading up the marketing and community relations efforts for a large library system, to her current role, finding the most impactful way to communicate is her passion. Kathy is accredited by the Public Relations Society of America and developed the marketing strategy that won her library the Urban Libraries Council's Top Innovator Award in Customer Experience.