One of the most effective ways for a library to connect with patrons (and staff) is through email, whether through regularly scheduled newsletters or occasional email blasts. Join us as we hear from three libraries featured in our white paper on newsletter best practices who have stepped up their newsletter game and seen results.

Whether you’re thinking of launching a newsletter or want a fresh look for the one you’re currently sending, you’re going to benefit from this webinar. 

You’ll learn:

  • What to do before you launch your first issue
  • What makes an effective newsletter  
  • How to grow your subscriber list
  • How to measure success beyond opens and clicks

The webinar is now archived. Watch the recording or skip ahead to the training session that took place after the webinar.

This webinar is archived



Sufa Anderson is the Access Services Manager for the Las Vegas-Clark County Library District. She oversees Circulation, Automated Materials Handling Systems, public access to Wi-Fi and computers, the Electronic Resources and Interlibrary Loan Departments, as well as the Distribution Center, an offsite storage and collection rebalancing facility. She loves working in libraries and is especially passionate about ensuring staff have the tools and information needed to better serve their communities.

Samantha Bonnette is the Marketing and Development Manager for Shreve Memorial Library, a 21-branch library system serving Shreveport, Louisiana and the surrounding Caddo Parish. She is a proud alum of Tulane University and brings over 15 years of marketing experience in the public and private sector to her role with Shreve Memorial Library. Since joining Shreve Memorial Library in 2017, Samantha has worked to develop the library’s Strategic Plan, increase awareness of library resources and services as well as attendance at library programs and events, and establish a library foundation. 

Jaime Wong is the Public Relations Officer for San Francisco Public Library, where she oversees and coordinates marketing and public relations campaigns for the Main Library and 27 branch libraries throughout the city. Among the 1500+ events that happen throughout the system monthly, she promotes system-wide programs such as the Library’s flagship summer learning program Summer Stride and annual literary event One City One Book. Prior to her current role, she worked in school and library marketing for publisher Chronicle Books and was an educator for over a decade. She is thrilled to return to public service and is passionate about connecting communities through the library.

Kathy Lussier, APR, is the Engagement Manager for NoveList where she helps libraries reach readers and promote their programs, services, and collections in strategic ways. Kathy draws on her experience leading the marketing and community relations department at a large library system, her work in corporate and government communications, and as a member of the media, in her consultations with library marketing teams.

Lori Reed is the Marketing Specialist for NoveList. She is currently listening to Scar Tissue by Anthony Kiedis.