Strategic Thinking

Strategic thinking is a method frequently used by leaders in business settings to evaluate factors, create plans, and make decisions. Compared to more conventional styles of thinking, strategic thinking involves fresh perspectives, unique innovations, and imaginative approaches to challenges. Although strategic thinking often leads to greater possibility for risk, many business experts feel it is an important component in business success. It may be more important than ever, in fact, due to the rapid changes in global business in the past decades.

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Conventional and Strategic Thinking

Business owners and other people in leadership roles can practice several thinking methods. Many people practice conventional thinking, which is considered the most used and straightforward way of making decisions, evaluating options, and approaching problems. Business experts generally feel that conventional thinking, while useful for many everyday tasks, is not the best option for leaders who wish to make their organizations grow and thrive.

Conventional thinkers usually focus on their immediate surroundings and circumstances. They may dedicate most of their mental energy to daily duties and other short-term goals, such as meeting upcoming deadlines—which, while important, may serve to inhibit their ability to consider long-term decisions. Often due to excessive caution, conventional thinkers are more likely to react to outside factors than they are to take the initiative and make changes. They may also exhibit self-satisfaction with their current level of performance as well as an unwillingness to improve their abilities or deviate from their usual decisions even when new approaches might yield better results.

Because of the shortcomings of conventional thinking in business, experts usually recommend that leaders employ more strategic methods of thinking. The term strategic thinking can be interpreted in various ways. In general, though, strategic thinking involves thinking and planning in diverse and imaginative ways to find or invent new opportunities for success.

Strategic thinkers usually look beyond the short term into the future and try to anticipate new trends, obstacles, and opportunities that may arise. One aspect of this focus on the future is a willingness to make decisions that may be risky in the present but bring greater rewards in coming months or years. Strategic thinkers often go out of their way to research changes and trends in their organization and industry, as well as the world beyond them. This broader perspective allows them to think of new and creative ideas to motivate their organization. Creative thinkers acknowledge that their plans may not always work as hoped. They are open to adjusting and changing their plans and are dedicated to continually gathering new knowledge and learning new skills.

The Process of Strategic Thinking

Some business analysts consider strategic thinking to be a complex process with several steps and facets. This process encompasses two phases, a research phase and a strategy phase. The research phase involves learning about the desires and demands of customers. It also requires business leaders to motivate and engage their employees and to set benchmarks, or standards and expectations, for the upcoming activities of the organization.

In the strategy phase, leaders combine three methods of thinking and planning: innovation, strategic planning, and operational planning. Innovation involves looking ahead to the future and creating unique approaches to goals. Leaders try to find creative new ways of approaching problems and improving the goods and services offered to customers. During strategic planning, leaders address the basic questions of how and when various actions should take place. Deciding the specific details of how the strategic plans will be implemented is part of the operational planning stage.

Put together, the research and strategy phases create the process of strategic thinking, which provides answers to questions such as what an organization should be doing and why that is the best option. To ensure that strategic thinking is performed effectively and ethically, leaders often engage in follow-up steps such as assessing values and principles and measuring results. In assessing values and principles, leaders ensure that their thoughts and decisions align with an organization’s beliefs. They must also be sure that employees accept the strategies and incorporate strategic ideals into their daily work. By measuring the results of decisions, leaders can determine the concrete effects of their choices and evaluate whether a choice is sound or whether it needs to be adjusted or replaced.

Some business analysts believe that strategic thinking, while always an important tool for leaders, has become increasingly important in recent decades. With business technology, global trade and communication, international competition, and means of reaching customers ever increasing, leaders need even more creative and critical-thinking skills and adaptability to forge courses toward likely future success.

Analysts stress that few people are born as strategic leaders, and many of the skills required in strategic thinking must be learned and then practiced regularly. Leaders aiming to improve their strategic thinking should question themselves and their preexisting ideas. Some old ideas may be valuable, but others may be inaccurate, presenting more obstacles than opportunities. Leaders can expand their thinking by meeting with a diverse range of experts, employees, and fellow leaders. Many leading strategies have been created by interactions between people of different departments or fields of study. Finally, although strategic thinking typically affects business decisions, some of the best strategic insights come from outside the office. Experts suggest that leaders regularly take some time away from work to reflect and consider new thoughts and plans.

Bibliography

Hill, Brian. “Why Is Strategic Thinking Important to the Success of Business?” Houston Chronicle, smallbusiness.chron.com/strategic-thinking-important-success-business-4661.html. Accessed 7 Nov. 2024.

Marin, Roger. "What Is Strategic Thinking?" Medium, 17 July 2023, rogermartin.medium.com/what-is-strategic-thinking-b0173112bb3d. Accessed 7 Nov. 2024.

Schoemaker, Paul. “6 Habits of True Strategic Thinkers.” Inc., 20 Mar. 2012. www.inc.com/paul-schoemaker/6-habits-of-strategic-thinkers.html. Accessed 7 Nov. 2024.

Stanleigh, Michael. “The Role of Strategic Thinking in Business Planning.” Business Improvement Architects, 17 June 2005, bia.ca/the-role-of-strategic-thinking-in-business-planning/. Accessed 7 Nov. 2024.

Steinberg, Brenda, and Michael D. Watkins. "10 Ways to Prove You're a Strategic Thinker." Harvard Business Review, 31 Oct. 2023, www.harvardbusiness.org/blog/are-you-strategic-thinker-test-yourself. Accessed 7 Nov. 2024.