I don’t have to tell anyone reading this about the news — Covid is again spreading quickly, and libraries have responded (again) with curbside service, moving programs back online, and promoting their online services. If, like me, you’re struggling with closed daycares, this is feeling like the worst kind of déjà vu. And you probably have parents who, like me, are looking for something to entertain the kids so they can get some work done, wash the dishes, or just have a sit.
You’ve heard that your library should post information to all the usual suspects — social media, an email blast, an announcement on your website, and maybe a flyer on your front doors. That advice is easy to give and sometimes hard to follow with different formats and specs to create each item.
Our LibraryAware graphic designers make your life a little easier. Search storytime and you’ll find coordinated pieces for virtual and outdoor storytime in all the right sizes for Instagram, Twitter, Facebook, plus bookmarks, website slides, digital signage, etc. Search streaming for coordinated pieces promoting streaming movies and audiobooks.
I’ve got entertainment for kids on the brain because I’m currently looking for such things. Also in the news is the “great resignation” and you know your library has good things there as well. With a quick search of the word jobs, you can find all the pieces you need to promote resources like LearningExpress and the Entrepreneurial Mindset Course, plus, your job interview and resume services.
Does your library have other programs or services that could help your community right now? Chances are good, there’s a flyer, social media post, and digital signage in LibraryAware to match. And, since you and I both know that none of these services are free, there’s also infographics in LibraryAware so you can let your community know just how much money the library is saving them with those tax dollars.
If you’re looking for more guidance and strategy behind promoting those resources, NoveList also offers professional development through Learn with NoveList, including Promoting Your Collection and Marketing Foundations.
Jennifer Lohmann is the Director of Sales and Marketing at NoveList. She is currently reading The 1619 Project by Nikole Hannah-Jones.
