Marketing
Journal Articles in Marketing
Explore journal articles in this subject area, with reliable context and citations for your research.
I (16)
- I'll have what she's having: (Social) Perceptions of default options and...
- I'm an expert in viral marketing and make my bones reaching Gen Z. The American...
- If Your Brand Promises Authenticity, You Better Deliver.
- Impact of public information campaign on citizen behaviors: Vignette...
- Income disclosure and consumer judgment in a multilevel marketing experiment.
- India's live events market becoming new brand playground:...
- India's new data law is a wake-up call for marketers: Ignore DPDP and pay the...
- Influence of responsible tourism practices on the destination perceptions of...
- Information gain in alternative data: Evidence from e‐commerce sales and analyst...
- Innovative exponential TODIM-CoCoSo framework for uncertain multiple-attribute...
- Introduction to Service Science Special Section on Navigating the Use of...
- Ireland's Public Health (Alcohol) Act, 2018: A lack of enforcement...Critchlow...
- Is Sustainability a Liability? Green Marketing and Consumer Beliefs About...
- Is the Money Spent on Short-Form Video Social Platforms Worth It? The Role of...
- It Looks Like "Theirs": When and Why Human Presence in the Photo Lowers Viewers'...
- It Takes One to Buy but Two to Say Goodbye: Asymmetrical Preference for Others'...