Marketing
Journal Articles in Marketing
Explore journal articles in this subject area, with reliable context and citations for your research.
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- What Consumers Really Want Brands to Do About Social Issues.
- What Is International Marketing? A Look at the Present, the Future, and New...
- What Psychological Targeting Can Do.
- What Should Your Company's AI Sound Like to Customers?
- What the Like Button Can Teach Us About Innovation.
- What to Do When You Know More Than Your Boss.
- When Apologizing to Customers Hurts More Than It Helps.
- When It Comes to Long-Term Value, Incumbents Should Think Like Digital...
- When the CEO Becomes the Brand.
- Where Companies Want Employees to Work -- and Where People Actually Want to...
- Which destination brands among nation, city, and event brands benefit from...
- Who gets the grant? A persona-based investigation into research funding panelist...
- Why Your Digital Investments Aren't Creating Value.
- Why and How Consumers Perform Online Reviewing Differently.
- Why the Influencer Industry Needs Guardrails.
- Winning the Right Customers Isn't Just a Sales Issue.
- Work and gendered dimensions of recognition in the retail sector in Chile:...