Marketing
Journal Articles in Marketing
Explore journal articles in this subject area, with reliable context and citations for your research.
T (26)
- THE MEDIATING ROLE OF MARKETING AGILITY ON THE RELATIONSHIP BETWEEN...
- TIMELY, GRANULAR, AND ACTIONABLE: DESIGNING A SOCIAL LISTENING PLATFORM FOR...
- Targeted advertising and costly consumer search.
- Tell Me an Instagram Story: Ephemeral Communication and the 2018 Gubernatorial...
- Testing Work–Life Theory in Marketing: Evidence from Field Experiments on Social...
- The "Green" Knight in Silver Armor: Using Label Color and Package Shape to...
- The 'Ralph Lauren Christmas' Trend Is Marketing Gold.
- The Disruption Imperative: Why playing safe is the riskiest strategy.
- The Dream.
- The Effects of Mergers and Acquisitions on Marketing Decisions and...
- The Gratifications of Ephemeral Marketing Content, the Use of Snapchat by the...
- The Impact of Chapter Progress Bars on Purchase Intention in Video-Based...
- The Manufacturer's Role in Nanostore-Supermarket Supply Chain Competition.
- The Marketing of Mental Health Services through Sport: A Point–Counterpoint...
- The New Rules of Marketing Across Channels.
- The Package Says More Than a Thousand Words: The Effect of Eco‐Labelling and...
- The Role of Compensation, Cognitive Biases, and Data in the Decision-Making of...
- The Use of Social Marketing in Community-Wide Physical Activity Programs: A...
- The gender bias in NIVEA® sunscreen advertisements in Sweden: A transhistorical...
- The importance of a marketing strategy.
- The influence of consumer behavior on the environmental footprint of passenger...
- The viral internet trends that reshaped India's marketing and consumer culture...
- Think and Act Like Your Customers.
- To Be or Not To Be (an Ad): Advertising Students' Understanding of Instagram...
- To Incentivize Companies to Address Climate Change, Measure Their Broader...