Marketing
Journal Articles in Marketing
Explore journal articles in this subject area, with reliable context and citations for your research.
A (29)
- A Better Strategy for Location-Based Advertising.
- A Better Way to Link Sales and Marketing.
- A Community-Engaged Social Marketing Campaign to Promote Equitable Access to...
- A Good Rivalry Can Elevate Your Brand.
- A Macromarketing Response to Crisis – Creating Shared Value for Market Recovery.
- A Magic "Bullet": Exploring Sport Fan Usage of On-Screen, Ephemeral Posts During...
- A Perspective on the Sustainability of Aromatherapy as a Profession – An...
- A Practical Guide for Marketers Who Want to Use GenAI.
- A Step-by-Step Guide to Real-Time Pricing.
- A Strong Purpose Can Make Your Company a Magnet for Talent.
- A mixed‐method study to inform the development and implementation of eHealth in...
- ADOPTION OF PREDICTIVE ANALYTICS FOR MARKETING DECISION MAKING: IMPLICATIONS FOR...
- AI for Customer Journeys: A Transformer Approach.
- AI–Human Hybrids for Marketing Research: Leveraging Large Language Models (LLMs)...
- Advancing Advertising Education Through AI and Experiential Learning: Insights...
- Advent Calendars Are Totally Out of Control.
- Advertising Message Strategy in Television Commercials: Evidence from Ghana as...
- Advertising translation in social media: Multimodality and simultaneity in a...
- Africa's specialty coffee scene: from everyday brew to artisan craft.
- Alcohol Advertising Exposure and Drinking Habits Among Chinese Adolescents in...
- Amagi launches Scene-Level Intelligence to In-Content CTV Ads with Anoki.
- An Online Marketing Method for Small and Medium-Sized Enterprises Based on Big...
- An Overview of the Green Synthesis of Coinage Metallic Nanoparticles: Protocols,...
- An integrative review of gift‐giving research in consumer behavior and...
- Analyst Reaction to War-Related Language: Source Domains and the Role of Market...