Marketing
Journal Articles in Marketing
Explore journal articles in this subject area, with reliable context and citations for your research.
H (24)
- How AI Helps Scale Qualitative Customer Research.
- How Brand Building and Performance Marketing Can Work Together.
- How Brands and Influencers Can Make the Most of the Relationship.
- How Do Consumers React to Ads That Meddle in Out-Party Primaries?
- How Gen AI Is Transforming Market Research.
- How GenAI Can Help Companies Go Beyond Social Listening.
- How Greta Gerwig Got Barbie--From the Clothes to the Dream House--Just Right.
- How Inclusive Brands Fuel Growth.
- How One Marketing Team Made AI Part of Its Daily Work.
- How Players Make Use of Cosmetic Items in Video Games: A Persona Approach.
- How Should Gen AI Fit into Your Marketing Strategy?
- How Starbucks Devalued Its Own Brand.
- How a Well-Executed Social Initiative Strengthens Your Brand.
- How consumers in different cultural backgrounds prefer advertising in green ads...
- How the Disconnect Between CEOs and CMOs Hurts Growth.
- How the Pandemic Changed Marketing Channels.
- How to Do Influencer Marketing That Customers Actually Trust.
- How to Get Results Quickly After a Merger or Acquisition.
- How to Market Sustainable Products.
- How to Negotiate a Job with Your Former Employer.
- How to Rescue a Failing Strategy: Four moves that will buy you time, create...
- How to Use Games to Build Relationships with Your Customers.
- How to Work for a Boss Who Always Changes Their Mind.
- How to convert whole‐blood donors to plasma donors: An investigation of the...