Connecting with Readers through Email

Emails both showcase your resources and keep your library at the top of your community's mind.

One of the most effective ways for a library to connect with readers is through email, whether through regularly scheduled newsletters that readers come to rely on (like NextReads newsletters from LibraryAware) or through occasional email blasts that announce a new library initiative, program, service or important piece of news.

Library newsletters best practices

Is your library new to newsletters or perhaps looking for a refresher? Newsletters are an effective way for libraries to connect with their communities.

A NoveList expert can work with your staff to help them determine goals, gather intelligence, establish brand, and understand email metrics. Ask us about scheduling professional development for your staff.

Need quick ideas now? We've got a guide with tips on the anatomy of a good newsletter, and what makes for an engaging subject line and call-to-action. Whether you’re new to newsletters or need reminders for making yours more impactful, this is the resource for you.

Download the guide: Library Newsletters Best Practices

Looking for ideas from your colleagues? Three libraries featured in the guide share how they stepped up their newsletter game and got results.

Engage your community with your library resources

How often have you heard someone say, “I didn’t know the library had that!” Quick, targeted email blasts are an easy way to let your community know about resources like digital magazines, online classes, and genealogy. 

Download the guide: Increasing Usage of Library Resources

Find out how libraries like yours successfully engaged patrons and increased use of library resources with promotional emails.

Whether your facing budgets cuts or just wish more people knew about all you offer, a NoveList expert can work with your staff to tell your library's story. 

Reach niche audiences with newsletters

Do you have a special audience you’re trying to reach? Maybe your library is seeking better engagement with local teachers, or you have an active job hunting support group, or you run a popular Maker Fair.

Newsletters are a great way to reach these communities with targeted information that addresses their interests. For some examples, check out these effective targeted newsletters:

Want to know more? Hear from four libraries that have found success connecting with these sometimes small, but always important audiences in their communities.

Find more inspiration

Public libraries are putting out some dynamic newsletters and email blasts. For some inspiration, check out our blog posts tagged “Library newsletters.” To get tips on creating great looking and effective emails in LibraryAware, check out our in-depth training, “Amazing Emails” part one and part two

Have a bit more time? Here are some more webinars on newsletters:

Connect with readers

Looking for a tool designed to help you connect with readers?

Find more ideas to connect in the NoveList Idea Center.