Empower staff to create effective marketing on all platforms, including print, digital, and in-person. Courses are grounded in strategy and goal setting and include best practices for targeting and crafting messages as well as measuring results. See more details about the courses here.
Collection Promotion Deep-Dive
A library's collection is at the core of library work and is the base for all the other activities of the library. Inspire staff to engage the whole community in the entire collection and reach readers in the places where they are both looking for reading suggestions and places where they didn't even know the library could help them. Learn more about live course options with your institution.
Marketing Foundations
Learn how to create a marketing strategy customized to your library using proven practices that get measurable results. You and your staff will leave with a plan to increase circulation, promote events and services, and create brand awareness and library loyalty through goal-based library promotions. Learn more about live course options with your institution.
Conquering Social Media: A Strategy for Libraries
Social media is one of the few places where libraries can reach new cardholders and target and engage current library users. But algorithms make success tricky for most libraries. Learn how to match your promotional goals and content with your available audiences, keep up with social media algorithms, handle negative comments, and use social media to form a lasting relationship with your community. To learn more about this self-paced course, click here.
Telling Your Library Story
Raising awareness and garnering stakeholder support of libraries is particularly challenging right now. Whether you're concerned about budget cuts, seeking additional funding, or remaining relevant while your services are limited, an advocacy plan is essential. Let a NoveList expert guide you in developing, implementing, and measuring an effective strategy for telling your library's story in a way that's sustainable, tailored to your library's specific needs, and involves all staff. Learn more about live course options with your institution.
