EBSCO Publishing and NoveList Launch LibraryAware™ Marketing Resource with Visual Content from Getty Images

~ Easy-to-Use Online Marketing Tool Designed to Help Libraries Create,Deliver and Measure Promotional Campaigns ~

IPSWICH, Mass. — July 10, 2012 —EBSCO Publishing and the creators of the readers’ advisory service, NoveList® announce the launch of  LibraryAware, a new online marketing program designed to meet the growing needs of libraries to create, deliver and measure promotional messages that extend outreach into communities and bring patrons into libraries.

LibraryAware equips librarians with expert tools to reach out to patrons and help them discover the programs, products and services libraries have to offer. Librarians can combine professionally-designed templates with their own pieces of “reusable content” to carry information across an entire suite of promotional materials that can then easily be delivered to customers, community partners, elected officials and the media. LibraryAware improves upon what libraries are already doing by providing continually-updated designs and best practice recommendations as well as a way to integrate messaging easily into popular event software and social media.

With the inclusion of hundreds of images and photographs from Getty Images, one of the world’s leading creators and distributors of still imagery, video and multimedia products, as well as a recognized provider of other forms of premium digital content, including music, LibraryAware offers access to professional-grade art that library staff can use alongside their own locally-held collection of images. More than clip art, these images are hand-selected by the LibraryAware team of marketing professionals to address the particular communications and publicity requirements of libraries. As part of its commitment to libraries’ success, LibraryAware will continually add to the image collection based on subscriber feedback.

Libraries can spend a lot of time looking for photo images that are both appropriate and legal to use, explains LibraryAware Project Lead Nancy Dowd. “Now, with the collection of images found in LibraryAware, library staff will be able to quickly find and use great quality images. It’s an amazing savings of both time and money. Of course, they will still be able to upload their own images and use them in any piece they create. LibraryAware just simplifies the whole process.”

Users of LibraryAware will be able to:

·         Create professional looking designs — regardless of staff skill level

·         Incorporate consistent branding across promotional materials

·         Choose from a wide variety of continually updated designs

·         Learn from featured best practice recommendations/guidelines

·         Better equip the library to deliver messages through all free communication channels

·         Integrate LibraryAware with popular event management software and social media

·         Create and manage all promotional materials in one place

LibraryAware is available as a subscription service to libraries. Uses for the LibraryAware program include a full range of marketing and communication channels including email blasts, e-newsletters, flyers, bookmarks, brochures, website inserts, letters, invitations, and social media. 

Learn more about Library Aware at: www.libraryaware.com.

About EBSCO Publishing
EBSCO Publishing is the producer of EBSCOhost®, the world’s premier for-fee online research service, including full-text databases, subject indexes, point-of-care medical reference, historical digital archives, and e-books. The company provides more than 350 databases and nearly 300,000 e-books. Through a library of tens of thousands of full-text journals and magazines from renowned publishers, EBSCO serves the content needs of all researchers (Academic, Medical, K-12, Public Library, Corporate, Government, etc.). EBSCO is also the provider of EBSCO Discovery Service (EDS),which provides each institution with a fast, single search box for its entire collection, offering deeper indexing and more full-text searching of journals and magazines than any other discovery service (www.ebscohost.com/discovery). For more information, visit the EBSCO Publishing Web site at: www.ebscohost.com, or contact: information@ebscohost.com.  EBSCO Publishing is a division of EBSCO Industries Inc., one of the largest privately held companies in the United States.


For more information, please contact:

Kathleen McEvoy
Public Relations Director
(800) 653-2726 ext. 2594

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