Seven Strategies for Success
The marketing strategies described in this guide, along with links to helpful articles and promotional resources, can help you spread the word about your library’s valuable LearningExpress content. Learn more about these strategies:
- Website promotion and direct links
- Signage
- Printed materials
- Social media
- E-newsletters
- Outreach and partnerships
- Live events
By building awareness among your library users, you can expect to see increased usage and a greater return on your investment.
