Learn how to drive engagement at your library
In this free white paper, we share the steps your library can take to engage cardholders by strategically promoting your databases and online services. We’ll show you what has worked well for libraries and why, so that you can adapt these steps to your community. This includes:
- Type of emails campaigns to consider
- A checklist for creating your campaign
- Questions to ask when choosing an email marketing service
- Tips for email marketing success
- Library email marketing FAQs
We also look at how to turn interest into engagement and offer tips for keeping the excitement high, long after the campaign has ended.