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Religious calling  — Research Starter

A religious calling refers to an individual's profound sense of being summoned to serve their faith in a particular capacity, often believed to be a divine initiative. This concept, which is sometimes…

Relational dialectics  — Research Starter

Relational dialectics is a communication theory that explores the inherent contradictions and tensions present in interpersonal relationships. Developed in the late 1980s by scholars such as Leslie…

Quality (business)  — Research Starter

Quality in business is a crucial measure of excellence that assesses how well a product or service meets or exceeds expectations. This assessment can differ significantly based on perspectives,…

Purposive sampling  — Research Starter

Purposive sampling, also known as judgmental, selective, or subjective sampling, is a non-probability sampling technique where researchers intentionally select participants based on specific…

Public interest theory (economics)  — Research Starter

Public interest theory in economics, developed by British economist Arthur C. Pigou, advocates for government regulation through taxes and subsidies to protect the public from market failures and…

Psychological manipulation  — Research Starter

Psychological manipulation, also referred to as emotional manipulation, is a tactic employed by individuals to exploit the vulnerabilities and weaknesses of others for personal gain or control. This…

Prospect theory  — Research Starter

Prospect theory is a psychological framework that seeks to explain how individuals make decisions involving risk, particularly in financial contexts. Developed by psychologists Daniel Kahneman and…

Promotional mix (marketing)  — Research Starter

The promotional mix in marketing refers to the various tools and strategies that businesses use to communicate their messages to consumers. It plays a crucial role in effectively promoting products or…

Pro forma earnings  — Research Starter

Pro forma earnings are estimated income figures that companies report to provide investors with a clearer view of their financial performance by excluding unusual or one-time expenses. The intention…