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Inbound marketing  — Research Starter

Inbound marketing is a strategy where businesses attract customers by creating and sharing valuable content, rather than pushing advertisements toward them, as seen in traditional outbound marketing.…

Market structures  — Research Starter

Market structures refer to the various characteristics of an economic environment in which businesses operate, influencing how firms compete, set prices, and interact with consumers. There are four…

Money Markets  — Research Starter

Money markets are financial venues where short-term borrowing and lending occur, primarily involving the trading of liquid assets and instruments such as Treasury bills, Certificates of Deposit (CDs),…

Digital marketing  — Research Starter

Digital marketing refers to the promotion of products or services using digital technologies, primarily through the internet. It encompasses various tactics, including contextual and display…

Marketing ethics  — Research Starter

Marketing ethics encompasses the moral principles that guide the marketing industry, including advertising and promotion practices. This field addresses key concerns such as truth in advertising,…

Marketing Principles  — Research Starter

Marketing principles are foundational concepts that guide businesses in promoting and selling their products or services effectively. Central to these principles is the marketing mix, often…

Business Marketing  — Research Starter

Business marketing, particularly business-to-business (B2B) marketing, involves promoting products or services from one company to another. This sector is expected to grow significantly, potentially…

Multinational Marketing  — Research Starter

Multinational marketing refers to the strategy of promoting products or services in multiple countries, which necessitates a nuanced understanding of various factors such as cultural differences,…

Wet market  — Research Starter

A wet market is a type of marketplace where fresh produce, live animals, and freshly killed meat are sold, distinguishing it from dry markets that offer non-perishable goods. Originating centuries…