Global Marketing — Research Starter
Global marketing refers to the strategies and practices that organizations employ to market their products and services on an international scale. This approach requires businesses to navigate a…
Showing 21 to 30 of 8555 results.
Trading and Markets — Research Starter
Trading and markets play a crucial role in the global financial ecosystem, influencing various aspects of economic stability and growth. Financial markets are defined as platforms that facilitate the…
Marketing mix — Research Starter
The marketing mix is a strategic tool that helps businesses determine the most effective way to promote and sell their products or services. At its core, the concept traditionally revolves around the…
Services marketing — Research Starter
Services marketing is a distinct branch of marketing that focuses on the promotion and sale of services rather than physical products. A service is defined as an activity provided by one party to…
Online marketing — Research Starter
Online marketing refers to the practice of promoting products or services through digital channels, encompassing a wide range of activities including web design, development, sales, and customer…
Marketing myopia — Research Starter
Marketing myopia is a concept introduced by Theodore C. Levitt in a 1960 article, emphasizing a shortsighted approach businesses often take in their marketing strategies. It describes the tendency of…
Common Market — Research Starter
A common market is a type of trade agreement between countries that allows for the free movement of goods, services, labor, and capital among member nations. It represents an advanced stage of…
Marketing Strategy — Research Starter
A marketing strategy is a comprehensive plan designed to help an organization achieve its goals by effectively reaching and engaging its target market. This strategy is empirically based, taking into…
Marketing Research — Research Starter
Marketing research is a critical process that businesses use to gather and analyze information about their market, customers, and competitors. Its primary goals are to facilitate profitable sales of…
Guerrilla marketing — Research Starter
Guerrilla marketing is an unconventional and low-budget promotional strategy that aims to create buzz through unique, attention-grabbing tactics. This approach contrasts sharply with traditional…