Macromarketing — Research Starter
Macromarketing is a broad field within marketing that focuses on the impact of marketing activities on societies, nations, and global markets. It examines how marketing strategies can shape consumer…
Showing 231 to 240 of 8556 results.
Ansoff Matrix — Research Starter
The Ansoff Matrix is a strategic planning tool that assists organizations in formulating business strategies and guiding product and market growth. Developed by H. Igor Ansoff, a prominent figure in…
Product Innovation — Research Starter
Product innovation refers to the process of developing new or improved products that fulfill market needs, combining insights from both research and development (R&D) and marketing. Successful product…
Philip Kotler — Research Starter
Philip Kotler is a prominent figure in the field of marketing, widely recognized as the father of modern marketing. Born on May 27, 1931, in Chicago, Illinois, to Ukrainian immigrant parents, he…
Industrial Organization — Research Starter
Industrial Organization is a field within economics that studies the structure, conduct, and performance of firms in various market environments. It examines how different market structures influence…
Consumer Demographics — Research Starter
Consumer demographics refer to the statistical characteristics of consumers, such as age, gender, ethnicity, income, education, and social class, which are essential for predicting purchasing…
Persona (user experience) — Research Starter
Buyer personas are detailed, research-based profiles that represent a company’s ideal customers, going beyond simple demographic data to encompass their goals, behaviors, and needs. These personas are…
Business Forecasting — Research Starter
Business forecasting is a critical practice that enables organizations to predict future sales and market trends, facilitating informed decision-making and strategic planning. It is essential for…
AIDA model — Research Starter
The AIDA model is a marketing framework that outlines the stages consumers typically go through when making a purchasing decision: Attention, Interest, Desire, and Action. Developed in the late 19th…
Entry Mode Strategy — Research Starter
Entry Mode Strategy refers to the methods and approaches that firms use to enter foreign markets as part of their internationalization efforts. This process is crucial for businesses looking to expand…