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Direct E-Marketing  — Research Starter

Direct E-Marketing refers to a marketing strategy where businesses communicate their promotional messages directly to potential customers rather than through mass media channels. This approach is…

Pricing Strategies  — Research Starter

Pricing strategies are essential approaches that businesses use to set the prices of their products or services. These strategies can significantly influence customer behavior, market competition, and…

Demand Generation  — Research Starter

Demand generation is a marketing strategy focused on creating interest and awareness for a company's products or services, primarily through online channels. This process is holistic and involves…

Disruptive innovation  — Research Starter

Disruptive innovation refers to a transformative process that creates a new market, ultimately disrupting existing markets. Coined by Harvard Business School professor Clayton M. Christensen, the…

U.S. Congress Creates the Commodity Futures Trading Commission  — Research Starter

The creation of the Commodity Futures Trading Commission (CFTC) in 1974 marked a significant regulatory development in the United States' financial landscape, specifically regarding the trading of…

Efficient-market hypothesis (EMH)  — Research Starter

The Efficient-market hypothesis (EMH) is a financial theory asserting that asset prices, particularly stocks, reflect all available information, thus suggesting that it is impossible to consistently…

Unique selling proposition (USP)  — Research Starter

A Unique Selling Proposition (USP) is a vital marketing tool that distinguishes a company or product from its competitors by highlighting its most significant and distinctive qualities. A successful…

Fundamental vs. Technical Financial Analysis.Fundamental and Technical Financial Analysis  — Research Starter

Fundamental and Technical Financial Analysis are two distinct approaches used by investors to evaluate securities and make informed decisions in the financial markets. Fundamental analysis focuses on…

Stock Indexes  — Research Starter

Stock indexes, or stock market indexes, serve as benchmarks that reflect the performance and composite value of a selection of stocks. Major U.S. stock indexes, such as the Dow Jones Industrial…