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Brand journalism  — Research Starter

Brand journalism is a marketing strategy that emphasizes creating, sponsoring, or curating content to enhance customer experience and engagement with a brand. It combines elements of traditional…

Microeconomics and Public Policy  — Research Starter

Microeconomics and Public Policy explore the relationship between individual economic behavior and the frameworks established by government regulations. Microeconomic theory focuses on the decisions…

Service-dominant (S-D) logic  — Research Starter

Service-dominant (S-D) logic is a marketing theory that posits all economic activity is fundamentally based on the exchange of services rather than goods. This framework emerged in the early…

Monopolies  — Research Starter

A monopoly is a market structure in which a single company or corporation holds significant control over a market, often stifling competition. This dominance allows the monopolistic entity to set…

Currency exchange  — Research Starter

Currency exchange refers to the process of trading one currency for another, primarily occurring in the foreign exchange (FX) market. The value of a currency compared to another is expressed through…

Determing company value  — Research Starter

Determining a company's value is essential, especially in the context of bankruptcy, where a business may be legally declared insolvent. The valuation process typically employs three primary…

Gail F. Goodman  — Research Starter

Gail F. Goodman is a notable figure in the field of online marketing, recognized for her role as the chairperson, president, and CEO of Constant Contact, Inc., an email marketing company she…

Perfect competition  — Research Starter

Perfect competition is an economic theory that represents an ideal market structure where numerous buyers and sellers operate, leading to an optimal balance of supply and demand. In such a market,…

Breakthrough innovation  — Research Starter

Breakthrough innovation refers to significant advancements in technology or business practices that rapidly alter a market landscape, providing a competitive edge to the innovating firm. Unlike…