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Behavioral Finance  — Research Starter

Behavioral finance is an interdisciplinary field that merges economics with psychology to understand how psychological factors influence financial decision-making among investors. It challenges the…

Word of mouth  — Research Starter

Word of mouth refers to the informal sharing of information from person to person, primarily through verbal communication. This practice has deep historical roots, with ancient cultures relying on…

Internationalization (economics)  — Research Starter

Internationalization in economics refers to the strategic activities and processes through which businesses expand their operations beyond national borders to enhance profitability. This concept…

Van Gogh's Irises Sells for $53.9 Million  — Research Starter

Vincent van Gogh's painting *Irises*, created in 1889, gained significant attention when it sold for $53.9 million on November 11, 1987, marking a pivotal moment in the art market. This sale was part…

Edsel (car)  — Research Starter

The Edsel was a car produced by the Ford Motor Company, introduced in 1957 amid significant promotional efforts, including a teaser advertising campaign. Despite initial excitement, the Edsel is often…

Financial Derivatives  — Research Starter

Financial derivatives are financial instruments whose value is derived from an underlying asset, such as interest rates, currencies, or commodities. Developed in the early 1970s, derivatives gained…

Public Relations  — Research Starter

Public relations (PR) is a crucial element of the marketing mix that focuses on establishing and maintaining a positive image of an organization among its stakeholders. This process is gradual, aiming…

Supreme Court Rules Against a Procter & Gamble Merger  — Research Starter

The Supreme Court's ruling against Procter & Gamble's merger with Clorox marked a significant moment in antitrust law, emphasizing the importance of competition in markets. On April 11, 1967, the…

Environmental economics  — Research Starter

Environmental economics is the study of the interplay between economic systems and environmental health, focusing on how economic activities impact natural resources and ecosystems. It emerged in…