Neuromarketing — Research Starter
Neuromarketing is a developing area of marketing research that leverages neuroimaging technologies to analyze consumers' emotional, physiological, and neurological reactions to advertising and…
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International Energy Forum (IEF) — Research Starter
The International Energy Forum (IEF) is a prominent platform within global energy governance, primarily focusing on oil markets and pricing. Established in 2000, it serves as a biennial gathering for…
Ford Introduces the Edsel — Research Starter
The Ford Edsel was introduced by the Ford Motor Company in 1957 as an ambitious entry into the medium-price automobile market. Developed after extensive research, it aimed to capture the affluent,…
Reversal — Research Starter
Reversal, or trend reversal, refers to a significant change in the direction of a stock's price trend, which is a key concept in technical analysis used by traders in the stock market. This phenomenon…
Devaluation — Research Starter
Devaluation is an economic strategy where a country officially lowers the value of its currency in relation to others in the foreign exchange market. This approach is typically used by nations with…
Robo-advisors — Research Starter
Robo-advisors are digital platforms that utilize algorithms to provide automated investment advice and manage portfolios based on an investor's financial information and risk preferences. This…
Political economy — Research Starter
Political economy is an interdisciplinary field that explores the interplay between economics and political science. It argues that understanding societal dynamics requires examining how these two…
Omnichannel — Research Starter
Omnichannel marketing is a customer-centric approach that integrates various channels to facilitate seamless interactions between businesses and consumers. Unlike multichannel marketing, which offers…
Growth–share matrix — Research Starter
The Growth–Share Matrix is a strategic tool developed by the Boston Consulting Group (BCG) in the late 1960s to help companies and investors assess the performance and potential of their products or…
Pollution permit trading — Research Starter
Pollution permit trading, also known as cap-and-trade, is an incentive-based strategy for managing pollution by allowing companies to buy and sell rights to emit specific amounts of pollutants. Under…