Consumer psychology — Research Starter
Consumer psychology is a branch of psychology focused on understanding how individuals obtain, process, and respond to information when making purchasing decisions. It examines the cognitive processes…
Showing 521 to 530 of 8556 results.
Tupper Adopts Home-Sales Strategy for Tupperware — Research Starter
Tupperware, originally created by Earl S. Tupper in the 1940s, revolutionized food storage with its innovative plastic containers featuring an airtight seal. Despite initial skepticism towards…
Federal Regulators Authorize Adjustable-Rate Mortgages — Research Starter
Adjustable-rate mortgages (ARMs) are a type of home loan where the interest rate fluctuates according to market conditions, making them an alternative to fixed-rate mortgages (FRMs). Initially…
Deregulation of the U.S. Airline Industry — Research Starter
The deregulation of the U.S. airline industry refers to the significant legislative changes initiated by the Airline Deregulation Act of 1978, which dismantled the strict regulatory framework…
Simons Articulates the Chicago School of Public Policy — Research Starter
The Chicago School of Public Policy, prominently influenced by economist Henry C. Simons, emerged as a significant intellectual movement in economic thought, particularly after World War II. Simons,…
Service Economy Emerges in the United States — Research Starter
The emergence of a service economy in the United States marks a significant shift from a manufacturing-based economy to one dominated by services. By 2005, over 81 million Americans were employed in…
Print vs. Digital Media: Overview — Research Starter
The debate between print and digital media has gained increasing relevance in the 21st century, particularly with the rise of e-books and audiobooks. Originally conceptualized in 1971, e-books began…
Kodak Introduces Brownie Cameras — Research Starter
In February 1900, Kodak launched the Brownie camera, a groundbreaking device aimed at making photography accessible to everyone, particularly children. Designed by Frank Brownell under the direction…
Labor Turnover — Research Starter
Labor turnover, often referred to as employee or staff turnover, is the rate at which workers leave a company and need to be replaced over a specific period, typically a year. While some turnover can…
Brand Personality — Research Starter
Brand personality refers to the set of human characteristics attributed to a brand, which can influence consumer perception and behavior. This concept helps to differentiate a brand in the crowded…