Business Source Ultimate has a winning formula: Business students learn about accounting, finance, banking, marketing, management and much more with one comprehensive package that also includes full text of journals found in key subject indexes.
In addition to accessing essential full-text journals, business students can delve into case studies, country economic reports and company profiles, as well as interviews with executives and analysts – the key players whose roles they are studying to fill.
Global Business Perspective
Business Source Ultimate provides students with a broader, more global perspective in their research to track business trends and topics worldwide with thousands of English-language and native-language full-text journals from Asia, Oceania, Europe and Latin America.
Superior Video Content
A collection of more than 67,000 videos from the Associated Press, the world’s leading news agency, adds a new dimension to student research. Videos relevant to the search terms will appear in a carousel in the result list. With footage from 1930 to the present and updated monthly, the collection covers a wide variety of topics.
Unique Company View
Through the Company View feature students receive detailed company information on finances, subsidiaries, products, employees and industry specifics for more than 1.1 million of the world’s largest public and private companies.
The Content in Context feature allows students to investigate a company through contextual access to related information including:
- Case studies
- Industry profiles
- SWOT analyses
- Articles from business journals, magazines and trade publications
- Market research reports
- Product reviews
- News articles
- Country reports
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